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About us – Premier Trucks


Lifehouse Investments 100 (Pty) Ltd (“Lifehouse”) (2016/246324/07) trading as Premier Trucks, was inaugurated in 2016. We have been appointed as an Eicher Truck franchise in Johannesburg as the sole franchisee for the area.

This includes the sale and aftermarket of commercial vehicles in the Light Duty Truck (LDT) market as well as the Medium Duty Truck (MDT) market.

Our mission statement:

  • To provide an outstanding level of customer service through committed and well-motivated staff
  • Re-enforcing a principle of understanding that staff and customers are equally important to the well- being of our business
  • To retain and grow our customer base by meeting customer expectations and requirements – in every department
  • To pursue a policy of training that enables our employees to become multi-skilled and effective in our dealership, thus enhancing their personal growth
  • We believe in a profitable return on investment for our shareholders, customers and staff to secure our long-term growth
  • To be regarded by EICHER (VECV) and International, as the # 1 dealership in the country


Our comprehensive service includes New and Used vehicle truck sales, fully functional workshop with digital brake-roller tester and a parts outlet to keep downtime to the minimum.

We have supportive agreements with fellow SADEC members to further enhance our business activities outside of our countries immediate borders. These mutually beneficial arrangements improve lead times of parts supply to customers abroad.

Our partnering networks

We believe in respecting not only our customers, our people, our staff as part of our sustainability life cycle, but also our suppliers. A short list of a few names does not do justice to all, but tokens our appreciation to all who support us.


Our Banking partners


Social and Community Responsibilities


With our car and truck rental partner CABS Car and Truck Rental we at Premier Trucks don’t believe in ‘hand-outs’. We get people involved in their community’s support learner programmes and continuedly evaluate the expense on each initiative. Our commitment lies in investing in the futures of previously disadvantaged South African citizens, no matter their age.

We take an active interest in both the financial and physical well-being of approximately 70 orphaned children at the Sukhumzi Children’s Home in Mfuleni. All vehicles at the center are maintained by our businesses; as is their computer and other equipment. (acknowledgment of funds received from Sukhumzi Children’s home)

The NSRI team do remarkable work which is sometimes not recognised by the public. These teams of dedicated people who commit their free-time to help others in need requires commendation. We donate to this organisation because of their tenacity and love of people and the ocean.